Your Fractional eCommerce Director.
Senior eCommerce expertise, without the cost of a full-time hire.
Get access to commercial judgement you can trust
- for the decisions that carry the greatest risk.
The bigger your business becomes, the heavier the decisions get.
In the early days...
You can move quickly. You trust your instincts.
You try things.
Some work.
Some don't.
But as your business grows... the decisions become bigger.
And so does the cost of getting them wrong.
Should you hire?
Invest?
Expand?
Change direction?
Launch something new?
Sell your business?
These aren't decisions you want to make based on guesswork.
Or the loudest opinion in the room.
That's where I come in.
I'm not here to replace you as the founder.
I'm here to take ownership of the eCommerce growth agenda.
I'm here to help you work out what matters, set the commercial priorities and make sure the right things get done.
I bring decades of commercial experience to your business - helping you see what others miss, think more clearly, challenge assumptions and build a robust growth plan, especially as AI reshapes how you operate.
Sometimes that's confirming you're already on the right path.
Sometimes it's spotting the problem hiding beneath the one you're trying to solve.
Sometimes it's helping you avoid an expensive mistake before you've made it.
And sometimes the most expensive decision isn't the one you make. It's the one you spend six months making.
Let's Talk: Fractional eCommerce DirectorGet an experienced commercial leader inside your business to show you what matters, set the priorities and make sure the right things get done.
Why founders trust Emma with important decisions
Good judgement doesn't come from reading books and watching YouTubes.
It comes from making difficult commercial decisions in the real world, living with the consequences, and recognising the patterns that repeat across hundreds of businesses.
Emma has spent more than twenty years making, advising on and living with high-consequence commercial decisions. Emma is both a qualified accountant AND has built, scaled, and sold her own global ecommerce business, taking it from kitchen table to retailing to 170 countries worldwide - so she knows exactly what it takes to adapt and grow.
That's why founders trust Emma.
Today she leads the Navigate The Noise Agency team and works as a top business mentor.
Client Feedback:
"The fact that Emma forced me to reconsider a simple route to market that I had completely overlooked!
I would absolutely encourage everyone to take this coaching opportunity. Emma is warm and approachable, clearly experienced and very, very focussed.
She will quickly get right to the heart of any issues, offer advice and help create a way forward. Take this and use it well. And jump at the chance to work with her if you can.
- Tricia
HOMEWARE & LIFESTYLE ECOMMERCE
Fractional eCommerce Director.
You don't need another agency.
You need experienced eCommerce leadership working inside your business, alongside you.
A Fractional eCommerce Director gives you experienced, hands-on commercial leadership for your eCommerce business - without the £60k–£90k+ annual cost of a senior in-house hire.
I join your senior team and take ownership of the eCommerce growth agenda - identifying what needs to happen, setting the commercial priorities and working with your team, agencies and partners to make sure it gets done.
All supported by the wider Navigate The Noise agency team where specialist execution is needed.
How it works.
We work through six key phases:
- Diagnose – Review performance, profitability, customers and current activity.
- Prioritise – Identify the biggest opportunities and what needs fixing first.
- Plan – Build a focused eCommerce strategy and commercial roadmap.
- Execute – Work alongside your team and partners to get the right initiatives moving.
- Optimise – Track performance, test, learn and improve.
- Scale – Build on what works and identify the next opportunities for profitable growth.
Dominique
"Emma has coached me from running a small-unstructured business to a multi-million pound business and provided the processes, frameworks, support and confidence to help that happen."
Many founders continue working with Emma long term as their trusted advisor for future high-consequence decisions.
Available by invitation only.
Examples of how clients have used Emma's advisory support in the last week:
- Founder calls Emma before investing £250k into an AI growth initiative.
- Founder calls Emma when growth has stalled and they don't know why.
- Founder calls Emma before hiring a £100k Head of Marketing.
- Founder calls Emma when they are feeling exhausted and considering selling the business.
The cost of being wrong is increasing rapidly because with the help of AI a founder can now implement a terrible idea incredibly quickly.
Years ago, a bad strategic idea might take a CEO six months and £50,000 to implement.
Today AI can help you execute that same bad idea in two weeks.
And we all know that AI is phenomenal at generating possibilities.
usiness success has never depended on the number of possibilities.
It has depended on choosing the right one.
That's why commercial savvy, and access to an experienced advisor to support you - matters more now, than ever.
Because growth is easier when you don’t have to figure it out alone.
From £1,500 per month
Client Challenge: "Given all these options, what should we actually do?"
In an increasingly automated and AI-driven ecommerce landscape, Emma at Navigate The Noise provides something many founders are missing: experienced human guidance from someone who understands both the operational and emotional realities of scaling ecommerce businesses first-hand.
Linda
"There are many business experts but in my opinion, Emma Blake is the real deal. She has a powerful and empowering mindset, smart and got to the problem in my business quickly, offering step by step solutions on how to fix the problem in my business.
After the session, I had a clear strategy on how to solve the challenges which truly empowered me. I know if I apply the strategies she gave me, I am on my way to building a more robust and successful business. "
This is for you if...
- You want to accelerate sales in your business, reach the next level ... but don't know how.
- You want to stay relevant and valuable in an AI-shaped market - to understand what your human advantage truly is and how you as founder and your brand must evolve to reach fresh customers.
- You are feeling a bit overwhelmed by your "must-do" list, frustrated by slow progress and worried about funding inventory, scaling operations and coping with lumpy cashflow.
- You want more and are still hungry for success - to grow wholesale accounts, develop new product lines and even expand into international markets using distributors ...but are unsure where to start.
- You know traffic, conversion and volumes need fixing - you want to get to grips with the complexities of Ai search visibility, traffic acquisition, user experience and tackling conversion testing.
- You are someone who will take action and implement the advice shared by an expert ecommerce director to help you not only uncover and diagnose the issues in your unique business, but solve them too.
Plain and Simple: This Support Does What It Says...
However,
Emma only accepts a handful of new private clients each month.
We're offering an open and honest conversation about your business growth.
Book A Free Intro Session
Kerryn
"I have clarity, focus and confidence and my subscription business is now a reality. If you’re looking for a business advisor with experience and heart, you could not be in better hands than Emma’s and I wouldn’t hesitate to book her again knowing now how much I needed her guidance to transform me from being stuck, to doing what I love with purpose."
If you are thinking "this sounds amazing but I'm not 100% sure"...
- then keep reading...
You should give it a shot if you are motivated by any of the following:
- You are craving dedicated time to tackle the real problems in your business because you're peddling so hard day to day that you never seem to get to the important stuff.
- You are currently selling online and open to adding powerful marketplaces to your ecosystem because you know this will expand your access to potential customers.
- You have been looking for an experienced business advisor who gets results for clients and who is genuinely on hand to ask all those business building questions.
- You are seeking a trusted person to share worries with and a safe space to talk through your confidence, courage and most audacious business goals.
- You know that accountability work for you and will ensure you stay on track, moving you towards your growth goals.
- You need a reason to keep up the momentum and not procrastinate.
Want to know what your fellow business owners asked before booking their Fractional eCommerce Director ...
How do I know if it's for me?
I'm not an existing Agency Services Client of yours, can I still get help?
I'm based outside the UK, can I still access help?
Do you do the work for me?
How soon can I get started working together?
What if I can’t start straight away?
What if I don’t have a product?
Will you introduce me to stockists and distributors?
How soon can I see results?
What if I want access to Emma outside of the scheduled sessions?
Why is experienced commercial advice so important?
A collaborative research project completed by Forbes, Huffington Post, and Marketing Signals, found 90% of all eCommerce businesses fail within the first 120 days of launch.
Statistics on business coaching have proved that using a business advisor can increase your profit margin by an average of 46 percent.
80% of female business owners who receive coaching report increased self-confidence, and over 70% benefit from improved work performance, relationships, and more effective commercial skills.
86% of companies report that they recouped their investment on business advisory support.
Source: (ICF 2019)
Still Exploring? Read Our Articles On...
The eCommerce Profitability & Cost Audit (Business Advisory).
Over the decades we've realised that Founders are great at making products and definitely not short on ideas for social media ads, but they are usually terrible at financial operations. They don't actually know their real gross margins or how to fix their cash flow.
They also rarely understand the true cost to serve their customer.
Once you do understand this baseline, growth and funding discussions become alot easier to navigate.
Solution: We look under the hood of your Shopify store and financials, then deliver a robust commercial roadmap for growth.
eCommerce
Profit Maximiser Audit
Most Popular
- Deep review of your Shopify data alongside your supplier costs.
- Identify your most and least profitable products (and tell you what to cut).
- Full App stack review & overhead rationalisation
- Audit shipping configurations, returns policy, and customer service workflows to plug financial leaks.
- Deliver insight, findings and a robust commercial roadmap.
